On Friday I had the privilege of writing my second guest post for TechCrunch. My article was titled How Fast Is Your Site? Measure It With Google’s Page Speed Online. I talked about the new Page Speed Online tool from Google and how you can use it to analyze the performance of your website. It’s been a while since I’ve written for TechCrunch and it’s always fun to write for an audience of millions. A huge thanks to Erick Schonfeld for giving me the opportunity and helping me get my commas in the right places. I seriously wish he could edit everything I write.
I believe we are still in the early days of web performance optimization. Most people aren’t aware of how slow their sites are or how much their performance is hurting them. A big part of my job as CEO of Torbit is educating people on why speed matters. People need to understand the problem before they can be sold a solution. Tools like Page Speed Online make my job easier by showing people their sites aren’t as fast as they could be. The statistics are out there and the correlation between performance and revenue is undeniable. You’re losing money if your site is slow.
It’s amazing how much speed matters. We have found a direct link to pageviews and revenue.
I’m stoked to be helping people like Micah get faster sites, increased pageviews and more money. We’re building an automated solution to fix slow sites and are making a lot of progress. We’ve got a ton of people on our waiting list and are looking forward to opening up our BETA soon. The technology isn’t trivial, but it sure feels good to be working on something that really matters.