Posts tagged ‘email deliverability’

Too many DNS lookups in an SPF record

by on March 20, 2009

I recently noticed I was having new email deliverability issues. It surprised me since things had been going well since switching to AuthSMTP for our outgoing mail. The first thing I checked was my SPF record. It looked like this: v=spf1 a mx ...
Tags: , , 8 Comments »

3 ways to guard your email reputation

by on January 31, 2008

At EventVue, our first point of contact with our users is by email. That's why I'm obsessive about making a great first impression with our emails. It's also the reason I work so hard to make sure that we maintain high deliverability rates. According ...
Tags: No Comments »

The value of split testing

by on January 25, 2008

A while ago we had a discussion over whether we should send our invitation emails as plain text or in HTML format. My gut feeling was that spam filters would be tougher on HTML emails than plain text, but I didn't know for sure. And I had NO IDEA ...
Tags: , 1 Comment »

Let’s start a new trend

by on December 3, 2007

DO NOT REPLY TO THIS EMAIL. This mailbox is not monitored and you will not receive a response. Every email I receive these days seems to contain that sentence in one form or other. A bit rude, isn't it? Wait, it gets better... To ensure delivery, ...
Tags: , No Comments »

Tutorial: Sending email through Gmail

by on November 8, 2007

Nowadays I recommend everyone use SendGrid for sending email An introduction to using Gmail as your Email Service Provider There are many reasons to consider outsourcing your email. Getting an email into someone's inbox is not a simple matter these ...
Tags: , 2 Comments »